California Consumer Privacy Notice

Effective Date: July 13, 2026

California Consumer Privacy Notice

This California Consumer Privacy Notice (“Notice”) applies to California residents who visit the Chino Valley Smile Center website, request appointments, communicate with our office, or otherwise interact with our services.

This Notice supplements our Privacy Policy and explains how Chino Valley Smile Center collects, uses, shares, and protects personal information in accordance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Notice at Collection

At or before the time we collect your personal information, California law gives you the right to understand:

The categories of personal information we collect.
Why we collect and use that information.
Whether we sell or share personal information.
How long we retain personal information.
The privacy rights available to you.

This Notice provides that information.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Identifiers

This may include:

Name
Mailing address
Email address
Telephone number
Date of birth
Online identifiers
IP address

Internet and Device Information

We may automatically collect:

Browser type
Device information
Operating system
Referring website
Pages viewed
Time spent on our website
Click activity
Search terms
Cookie identifiers
Advertising identifiers

Appointment and Communication Information

If you contact our office or request an appointment, we may collect:

Appointment requests
Preferred appointment dates
Communications with our office
Customer service inquiries
Contact preferences

Commercial Information

We may collect information relating to services you inquire about or receive from our practice.

Audio Information

Telephone calls with our office may be recorded for quality assurance, training, scheduling, or customer service purposes where permitted by law.

Sensitive Personal Information

When necessary to provide dental services or schedule care, we may collect limited sensitive personal information such as date of birth or health-related information that you voluntarily provide through appointment forms or patient communications.

We use sensitive personal information only for purposes permitted under California law.

Sources of Personal Information

We collect personal information directly from you when you:

Complete appointment request forms
Contact our office
Call our practice
Complete online forms
Subscribe to communications
Visit our website

We also collect information automatically through technologies including:

Cookies
Google Analytics
Google Ads
Meta Pixel
Similar analytics and advertising technologies

We may also receive information from third-party vendors that help us operate our website and provide our services.

How We Use Personal Information

We use personal information to:

Schedule appointments
Respond to inquiries
Provide dental services
Improve our website
Analyze website performance
Personalize user experiences
Send appointment reminders
Send requested communications
Improve customer service
Detect fraud and maintain website security
Comply with legal obligations
Support internal business operations
Measure advertising performance
Market our services where permitted by law

Cookies and Online Tracking

Our website uses cookies, pixels, web beacons, and similar technologies to improve website functionality, analyze website traffic, understand visitor behavior, and measure advertising effectiveness.

These technologies may be provided by third parties including:

Google Analytics
Google Ads
Meta (Facebook)
Other website analytics and advertising providers

These providers may collect information regarding your interaction with our website over time.

Categories of Third Parties We Share Information With

Depending on the services you use, we may disclose personal information to:

Website hosting providers
Practice management software providers
Appointment scheduling providers
Patient communication platforms
Text messaging providers
Email service providers
Payment processors
Marketing agencies
Analytics providers
Advertising partners
Cloud storage providers
IT support vendors
Legal and regulatory authorities when required by law

Sale or Sharing of Personal Information

We do not sell personal information in exchange for money.

However, certain online advertising technologies, including advertising cookies and tracking pixels, may be considered “sharing” under California law because they assist in delivering personalized advertising.

California residents have the right to opt out of this sharing.

Retention of Personal Information

We retain personal information only as long as reasonably necessary to:

Provide our services
Maintain patient records
Meet legal and regulatory obligations
Resolve disputes
Enforce agreements
Protect our business

Retention periods vary depending on the type of information and applicable legal requirements.

Your California Privacy Rights

California residents may have the following rights:

Right to Know

You may request information about the personal information we have collected about you.

Right to Access

You may request a copy of the personal information we maintain about you.

Right to Correct

You may request correction of inaccurate personal information.

Right to Delete

You may request deletion of personal information, subject to certain legal exceptions.

Right to Opt Out of Sale or Sharing

You may direct us not to sell or share your personal information for cross-context behavioral advertising.

Right to Limit Sensitive Personal Information

Where applicable, California residents may request limitations on certain uses of sensitive personal information. Chino Valley Smile Center generally uses sensitive personal information only for purposes permitted under the CPRA.

Right to Non-Discrimination

We will not discriminate against you for exercising your California privacy rights.

How to Exercise Your Rights

To submit a privacy request, please contact us using one of the following methods:

Phone: (909) 345-3685

Email: info@chinovalleysmilecenter.com

You may also submit requests through our website where available.

Identity Verification

Before processing certain requests, we may ask you to verify your identity by requesting information such as your name, email address, phone number, mailing address, or other information reasonably necessary to confirm your identity.

Authorized Agents

California residents may designate an authorized agent to submit requests on their behalf. We may require verification of both the authorized agent’s authority and the consumer’s identity as permitted by law.

Changes to This Notice

We may update this California Consumer Privacy Notice from time to time to reflect changes in our business practices, legal requirements, or technology. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions regarding this California Consumer Privacy Notice or our privacy practices, please contact:

Chino Valley Smile Center

12850 10th St Ste B-1, Chino, CA 91710

Phone: (909) 345-3685

Email: info@chinovalleysmilecenter.com